Richelle Mayor, Digital Marketing & Growth Strategist
I connect SEO, AI search, paid media, content, data, and marketing technology to help businesses strengthen their online presence, reach the right audiences, and turn opportunities into growth.
I’m Richelle Mayor, a Digital Marketing & Growth Strategist with nearly a decade of experience across SEO, organic growth, content, paid media, conversion and marketing automation.
My work has spanned different industries and business models, so I start with the customer and the commercial goal before choosing a channel.
Each discipline is valuable alone. Together they form a growth system where search, paid media, content, data and automation reinforce each other.
Each project is told through the problem, the strategy, the execution and the verified outcome.
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Five connected stages, each tied to a business objective. The last stage feeds the first, so learning compounds.
Understand the business, audience, market and data before deciding what to do.
Goal: define the real growth opportunity.
Turn insights into a prioritised, multi-channel plan with clear ownership.
Goal: align marketing activity with business objectives.
Launch the work across search, paid media, content, automation and conversion.
Goal: put the plan in front of the right people.
Track what matters and turn data into plain-language recommendations.
Goal: show how marketing connects to outcomes.
Refine what works, stop what does not, and feed learning into the next cycle.
Goal: compound results over time.
What I learn in the last stage becomes the starting point of the next round of research.
A snapshot of the roles behind the work. The full detail is on my resume.
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Whether you are hiring, building a team or planning a project, I would like to hear what you are working on.